Educated Thug – Privacy Policy

Educated Thug (“we,” “us,” or “our”) is committed to protecting your privacy. This PrivacyPolicy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products. This policy is designed to comply with the Nigeria Data Protection Act (NDPA) 2023 .

We encourage you to read this privacy policy carefully. If you have any questions, please contact us at privacy@educatedthug.com.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site, such as online chat and message boards.

• Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, or exchange a product or service from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor.

• Data From Social Networks: User information from social networking sites, such as Instagram, Facebook, and Twitter, including your name, your social network username, location, gender, birth date, email address, profile picture, and public data for contacts,

if you connect your account to such social networks.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Create and manage your account.
• Process your orders and payments.
• Deliver products and services to you.
• Email you regarding your account or order.• With your consent, send you promotional information about our products, services, and events.

• Improve our website and product offerings.
• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.

3. Legal Basis for Processing Under the NDPA 2023, our legal basis for collecting and using your personal information includes:

• Performance of a contract: To fulfill our contractual obligations to you, such as processing your orders and delivering your products.

• Consent: Where you have given us explicit consent, such as for receiving marketing communications.

• Legitimate interests: For our legitimate business interests, such as improving our services and protecting against fraud, provided that your rights and interests do not override these interests.

• Legal obligation: To comply with our legal and regulatory obligations.

4. Data Sharing and Disclosure

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

• Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.

5. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personalinformation you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Your Rights Under the NDPA 2023

As a data subject in Nigeria, you have the following rights:

• The right to be informed: You have the right to be provided with clear, transparent, and easily understandable information about how we use your information and your

rights.

• The right of access: You have the right to obtain access to your information.
• The right to rectification: You are entitled to have your information corrected if it is inaccurate or incomplete.

• The right to erasure: This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information where there is no compelling reason for us to keep using it.

• The right to restrict processing: You have right to ‘block’ or suppress further use of

your information.

• The right to data portability: You have the right to obtain and reuse your personal data for your own purposes across different services.

• The right to object: You have the right to object to certain types of processing, including processing for direct marketing.

To exercise any of these rights, please contact us at privacy@educatedthug.com.

7. Cookies and Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.

8. International Transfers

Your information may be transferred to — and maintained on — computers located outside of Nigeria where the data protection laws may differ. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and no transfer of your Personal Data will take place to an organization or a countryunless there are adequate controls in place including the security of your data and other personal information.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact our Data

Protection Officer at:

Educated Thug @Email: privacy@educatedthug.com